We know, everyone says it, but we’re really not just a digital marketing agency… At Visify, we love to grow businesses! The thrill of helping companies and people achieve their dreams and impact the world is what gets us up every morning.
In today’s connected world, effective digital marketing is the key to succeeding quickly -and- long term. After helping our small business and startup clients achieve amazing results online, it makes us cringe to see companies wasting their potential on ineffective digital marketing or worse.
Our philosophy is simple. We use digital advertising to send the right qualified leads to your site, conversion optimization to get the most out of your traffic, customer value optimization to make the most of every opportunity, and analytics to ensure that our results are affecting the metric that matters most: your revenue. -Something you may find different from nearly every other digital marketing agency. 😉
By combining these four elements, we unlock the potential of digital marketing for our clients.
Who wouldn’t want a steady stream of leads and sales anyway?
Why hire a digital marketing agency?
1. You’re trying to do everything yourself.
If you’re juggling social media, ad campaigns, and your marketing automation system, PLUS all your other business priorities, you’re probably spreading yourself too thin.
2. You’re not planning ahead.
Thinking 1 month ahead is not good for your business. You need to approach your marketing with short-term campaign goals and long-term revenue and brand building goals in mind. Working with a digital marketing agency will enable you to think 3, 6 and 12 months in advance.
3. Your sales and/or lead numbers have flatlined.
Are your sales stagnant? If so, that’s a good sign that it’s time to hire a digital marketing agency to help you develop an inbound marketing strategy that will reach your key customers, where they are (online), with content that they want to see, when they want to see it.
4. Your website was last updated more than 2 years ago.
Yikes! You need a new website right away if you want to stay competitive. Google now gives preferential ranking to websites that are designed to be mobile-friendly and responsive. That means that a website scales to fit desktop screens, tablets and smartphones, providing a seamless viewing experience across all devices your audience might be using to get to your site. If your site isn’t responsive, you’re losing out—not only with Google’s ranking algorithm but with a consumer base that is more digitally savvy than ever.
While we don’t perform web design in-house any more, we can certainly direct you to a trusted partner that can.
5. You’re not tracking important analytics metrics.
Digital marketing (and marketing in general) is all about testing, tracking and analyzing your results to find out what works and what doesn’t. If you’re not regularly tracking and analyzing how leads come to you and taking steps to identify which leads have the highest sales possibility, it might be time to hire a digital marketing agency with the analytics resources to help you.
6. You don’t have the in-house skill set.
This can be a particularly sensitive topic of discussion. Digital marketing takes a special skill set, one drenched in lead generation and marketing automation know-how, not to mention the analytics skills that are critical to the digital success of businesses.
Hiring a digital marketing agency allows you to tap into all of that knowledge without hiring an entire team in-house.
7. You regularly go 2-3 weeks without generating new content.
This can really hurt you, not only in Google’s ranking (which gives preference to fresh, new content) but also on social media, where engagement drops when posting is infrequent. Content marketing may be a “buzz word” but you really should be creating new content for social media every day and new content for your website every week. An agency like Visify can help you ideate and strategize this content to maximize results.
8. It’s time for fresh ideas.
We all get in a rut sometimes. It’s to be expected. The bonus of working with a digital marketing agency is that you have a team of people who are dedicated to learning about and putting the latest digital marketing technology and theory into practice.
9. Your business is growing and it’s time to step up your reputation.
This is probably the main reason companies come to Visify. They are growing and need the help of a digital marketing expert to grow with them. As your business gains a reputation for excellence and innovation, an off-the-rack marketing automation solution or template traffic campaign won’t cut it anymore.
You need a team of people devoted to bringing you cutting edge collaboration that highlights the unique voice of your business and its people.