Dear Ambitious Expert,
Before the internet, (aka - social media, email, blogs, online video, etc...) people turned to books - yes, BOOKS - for most of their education.
Many of us still remember those days, right?!
It really wasn't that long ago, and yet everything has changed.
We are well into the information age - now the answer to nearly any question is available 24/7/365 in the palm of your hand.
We can share our message and our knowledge with anyone, anywhere in the world in realtime!
And while this is wonderful, it has also made building an expert business exponentially more complicated.
No longer can you only speak on stages or publish a book and have relatively instant widespread recognition and consistent sales... There's too much noise and distraction.
More often than not, people forget you and your brand faster than you can remind them that you exist or even reach new people.
What it takes to launch, scale, or leverage an expert business in 2021 is SO much more than it was in 2005, 2010, 2015, or even just last year…
The industry is shifting…
MARKETING is shifting…
Buyers are savvier, more skeptical, and more inundated than ever...
BUT it's not all bad either...
It’s becoming very clear:
Businesses that make serving people (aka - adding value) their #1 priority are getting traction faster than ever because they stand out from the masses that only say "buy my stuff"...
THIS IS A GOOD THING.
It means we’re at the start of a new and EXCITING era in our industry.
It means that the slick sales tactics from the early days of “online marketing” are finally dying off, and the businesses willing to use them are struggling.
It means that experts like YOU, who truly CARE about making a real difference in the world can compete at a new level – and have a hand in making the ‘expert industry’ a greater force for good.
But make no mistake:
As buyer behavior, algorithms, and marketing platforms continue to change... it will only continue to get harder to stand out, influence people to buy your coaching, consulting, and training, and affect transformation in their lives…
Don’t let that stop you, though.
It’s during ‘down markets’ like these that the most exciting opportunities arise, and smart ‘investors’ make most of their money.
It’s no different for you, now.
The truth is that there are very few things you need to focus on to drive massive growth in an expert business - and trying to do everything at once is a recipe for burnout or business failure.
But many experts struggle with choosing "what to do" and "when to do it" - one of the most critical tasks a business owner must take on...
One wrong move could cost thousands of dollars in the short term, and possibly months of lost time and progress.
To make matters worse, there are more people than ever sharing their flavor of "what you must do to grow your business" - and next to none providing a holistic and complete step-by-step approach or curriculum.
The result? Confusion, overwhelm, lack of progress, wasted time, and wasted money.
It's become an epidemic of analysis paralysis!
We're out to change that.