In a rush? Here's the summary.
The future of the expert industry
How to thrive as a coach, consultant, or online trainer in 2021 and beyond
In a rush? Here's the summary.
Dear Ambitious Expert,

Before the internet, (aka - social media, email, blogs, online video, etc...) people turned to books - yes, BOOKS - for most of their education.

Many of us still remember those days, right?!

It really wasn't that long ago, and yet everything has changed.

We are well into the information age - now the answer to nearly any question is available 24/7/365 in the palm of your hand.

We can share our message and our knowledge with anyone, anywhere in the world in realtime!

And while this is wonderful, it has also made building an expert business exponentially more complicated.

No longer can you only speak on stages or publish a book and have relatively instant widespread recognition and consistent sales... There's too much noise and distraction.

More often than not, people forget you and your brand faster than you can remind them that you exist or even reach new people.

What it takes to launch, scale, or leverage an expert business in 2021 is SO much more than it was in 2005, 2010, 2015, or even just last year…

The industry is shifting…

MARKETING is shifting…

Buyers are savvier, more skeptical, and more inundated than ever...

BUT it's not all bad either...

It’s becoming very clear: 

Businesses that make serving people (aka - adding value) their #1 priority are getting traction faster than ever because they stand out from the masses that only say "buy my stuff"...

THIS IS A GOOD THING.

Why?

It means we’re at the start of a new and EXCITING era in our industry.

It means that the slick sales tactics from the early days of “online marketing” are finally dying off, and the businesses willing to use them are struggling.

It means that experts like YOU, who truly CARE about making a real difference in the world can compete at a new level – and have a hand in making the ‘expert industry’ a greater force for good.

But make no mistake:

As buyer behavior, algorithms, and marketing platforms continue to change... it will only continue to get harder to stand out, influence people to buy your coaching, consulting, and training, and affect transformation in their lives…

Don’t let that stop you, though.

It’s during ‘down markets’ like these that the most exciting opportunities arise, and smart ‘investors’ make most of their money.

It’s no different for you, now.

The truth is that there are very few things you need to focus on to drive massive growth in an expert business - and trying to do everything at once is a recipe for burnout or business failure.

But many experts struggle with choosing "what to do" and "when to do it" - one of the most critical tasks a business owner must take on...

One wrong move could cost thousands of dollars in the short term, and possibly months of lost time and progress.

To make matters worse, there are more people than ever sharing their flavor of "what you must do to grow your business" - and next to none providing a holistic and complete step-by-step approach or curriculum.

The result? Confusion, overwhelm, lack of progress, wasted time, and wasted money.

It's become an epidemic of analysis paralysis!

We're out to change that.
A vision bigger than us
A vision bigger than us
We’re making a major shift to better serve thought leaders like you and a stratospheric mission to change people’s lives.
We’re making a major shift to better serve thought leaders like you and a stratospheric mission to change people’s lives.
When we started Visify in 2013, we had no idea that it would grow to become “THE digital marketing team for experts and thought leaders”.

At the time, Visify’s purpose was linked to its meaning:

-- ‘to make visible’.

Hence, “Visify”.

What we DID know was that we wanted to build a business that had the potential to help thousands, if not millions of people - and that serving entrepreneurs was key.

We knew then that entrepreneurs - especially experts and thought leaders like you - are the messengers of positive change, innovation, and leadership... 

...And we wanted to make THAT visible in a really big way.

6 years into this journey, we can happily say that the single greatest catalyst to our momentum was defining our mission:
“To help experts deliver their message and monetize their expertise so that 100 million people or more are empowered to maximize their potential.”
Upon declaring this ‘our mission’, it was instantly apparent this was so much bigger than making money - bigger than our team - bigger than our brand - bigger than us…

Quite frankly, we were SCARED to share it with people for fear we’d massively fail and become yet another company with a mission that never gets fulfilled.
But we stayed with it. We shared it. 

We wore it like a badge of honor.
(See the picture...)

We had NO IDEA how we’d make it happen, but we had faith that with time we’d figure it out…

...Even if it meant radically shifting everything about our business: our brand, what we sell, who we hire, how we market ourselves, everything.
Creating a holistic, phased approach for growing any expert business...
In 2018 we created "The Expert Business GPS" - our proprietary phased approach to launching and scaling an expert business to 7-figures or more in revenue.

Its sole purpose was to clarify "what to do, when" and provide a simple roadmap for any expert to follow to hit their income and lifestyle goals.

While creating The Expert Business GPS, we realized we needed a better platform for sharing the methodologies, processes, and best practices we discovered, tested, and ‘bulletproofed’ studying under and serving some of the world’s wealthiest and most impactful thought leaders at Visify.

So we founded Thought Leaders Institute (TLI), a training and coaching company to share our expert business growth curriculum with more people.

Launching ‘TLI’ ignited a new kind of energy that allowed us to scale faster than ever - and help far more experts than we ever could as just an agency.

And while today’s letter serves in part to clarify how we're shifting our brand, services, and structure to better serve you, the mission, and the expert industry...

It's also an open invitation for you to join us on this stratospheric mission – a movement to empower 100 million people or more to maximize their potential – by getting your message and work in the hands of people who need it most.
The future of Visify...
Since its inception, 'Visify' has been known as a marketing agency, offering done-for-you solutions to launch and scale businesses.

That's changing...

Change #1  
The agency many people know and love will now be called The Thought Leader Agency.

Visify’s team of expert business growth strategists are becoming The Thought Leader Agency (TLA) team, and will continue to serve clients with the standards of excellence they've come to expect.

Don’t worry though, Visify and its team aren’t going anywhere...

Change #2
Visify is rising to serve a higher purpose as the parent company of Thought Leaders Institute, The Thought Leader Agency, and possible future brands designed to serve experts like you.

Here's a high-level overview of the new structure, as it is now:
We're SO excited about this change!

It's a critical pivot to better serve experts like you with world-class education, coaching, mentorship, masterminding, and yes, done-for-you business growth programs.

It's a necessary shift to accelerate the impact our team and our clients have on the world.
You play an important role in this movement...
If you're on this page, you have something GREAT to offer.

You HAVE knowledge people NEED.

You ARE an expert at what you do.

Whether through certifications, degrees, DECADES of experience, or straight-up client results - you can even PROVE you know what you’re talking about...

Sharing what you know has the potential to improve hundreds, thousands – maybe even millions of lives...

But not if they can't find you.
Not if you don't let them know you're here to help.

– We get it. 

It's not easy to rise above the noise, be seen as an expert, and influence people to buy your coaching, consulting, and courses...

That's why we exist.
That's why we believe in this movement.

To help YOU deliver your message and monetize your expertise, so that 100 million people or more are empowered to maximize their potential.

We can't help that many people without YOU – and we wouldn't want to anyway. :)

Will you join us?
Stay tuned in the coming weeks and months – we'll be releasing a ton of NEW free training and announcing our best programs yet.

We can't wait to partner with you on this journey.

To your success,
Jim, Lucas, and the Visify team

PS - Like what we're up to? Follow us on the socials! :)
CUSTOM JAVASCRIPT / HTML
PPS - Here’s the TL;DR if you’re in a rush...
  • We believe experts and thought leaders like you are the messengers of positive change, innovation, and leadership… and are needed more now than ever.
  •  The expert industry, buyer behavior, and marketing are changing - and you have to shift to keep up.
  •  To help, Visify is expanding by moving its agency services under a new brand, The Thought Leader Agency, and sharing a new business growth curriculum with experts worldwide at Thought Leaders Institute. (Both now sit underneath Visify.)
  •  We’re going to be releasing a TON of new, free content and welcoming many people into our community, Thriving Thought Leaders.  Join us there now!
Visify
Thought Leaders Institute
The Thought Leader Agency

Jim Hohl

Co-CEO, Visify

Jim has been in marketing and sales for over 25 years. 

He started his career in the corporate world, but true to his family's entrepreneurial roots, he quickly ventured out on his own. In fact, Visify is Jim's fifth business, including two which were acquired.

An international speaker, Jim has advised and trained hundreds of businesses and business owners, ranging in size from multinationals to solopreneurs, as well as several non-profits.

He lives in Los Angeles with his husband, Ting, and 3 rescue cats, Peter, Lola & Hazel.

Jim Hohl

Co-CEO, Visify

Jim has been in marketing and sales for over 25 years. 

He has advised hundreds of businesses ranging in size from multinationals to solopreneurs, as well as several non-profits.

He enjoys learning and growing, challenging himself whenever he can, prompting his long-time involvement in Toastmasters and his study and performance of improv. 

He is an animal lover and the proud parent of three rescue cats, Peter, Lola & Hazel. 

He is married and lives in Los Angeles with his husband, Ting.

Lucas Garvin

Co-CEO, Visify

Lucas has carved a path of his own. At the age of 13, he founded his first business as an online marketing consultant. 

After racking up an impressive roster of local business clients (and graduating high school), he decided to up the ante – moving to NYC to co-found Visify instead of going to college.

In the last few years, he's directed strategy responsible for millions in client revenues, and now runs the client success team at The Thought Leader Agency and co-directs curriculum at Thought Leaders Institute. 

Lucas resides in Walnut Creek, CA, with his husband Leven and adorable kitty, Leo.

Lucas Garvin

Co-CEO, Visify

Lucas has carved a path of his own. At the age of 13, he founded his first business as an online marketing consultant. 

After racking up an impressive roster of local business clients (and graduating high school), he decided to up the ante – moving to NYC to co-found Visify instead of going to college.

In the last few years, he's directed strategy responsible for millions in client revenues, and now runs the client success team at The Thought Leader Agency and curriculum at Thought Leaders Institute. 

Lucas resides in Chicago with his husband Leven and adorable kitty, Leo.
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