The Only Digital Marketing Strategy You Need This Month

Lucas Garvin Business, Facebook Advertising

4 is *the* number.

What number, you ask? The precise number of incredible digital marketing guides, articles, videos, how-tos and other related content that I’ll be curating for you every month.

I affectionately call it the “Digital Marketing Download,” a painstakingly handcrafted collection of the month’s best content on Digital Advertising, Marketing Automation, Conversion Optimization, Search Marketing, and general business/marketing strategy.

Why should I care? 

Whether you’re a business owner, CEO, CMO, Marketing Director, Marketing Associate, Digital Marketing Expert or otherwise human – you have a life. You’re busy. However, none of that excuses you from the need to be in sync with what digital marketing strategies drive real business results, TODAY.

So, I’ve taken it upon myself to help you solve that conundrum by providing actionable, quality strategies you don’t have to search for. Without further ado, I give you the Digital Marketing Download for November, 2015.

Search Marketing

Content Marketing Playbook 2016 - The Only Digital Marketing Strategy You'll Need

The 2016 Content Marketing Campaign Playbook

You may have heard this before, but I’ll say it again: “CONTENT IS KING.” It has been and it will be. Unique, quality, USEFUL content is increasingly important to search engines and it’s vital to a successful social media presence. This all-in-one guide will give you a great look at how you can implement content marketing to reach business goals in 2016.

An excerpt from the article:

“How do I know if my content campaign is going to work?”

This question is the one I get asked more than any other at present, and for good reason; creating hit content, consistently, is one of the biggest challenges in marketing.

I’m certainly not going to pretend that every piece of content I’ve ever been involved in has been a hit. In fact, the opposite is probably closer to the truth — but failure teaches you much more, and allows you to iterate faster.

The result of that heartache and frustration is a process I want to share with you today, one that’s designed to maximize the possibility of success with content campaigns.

It is also important to point out here that I’m not talking about content strategy or the wider picture, but specifically those bigger campaigns that should punctuate your wider marketing plan.

The difference between good and bad ideas:

So, why did we fail so many times? Why were truly exceptional campaign ideas not hitting the mark? […]
Read the full article on Moz ->

Conversion Optimization

Conversion Optimization Mistakes VWO - The Only Digital Marketing Strategy You'll Need

9 Silly Blunders Every Conversion Optimizer Should Avoid

Design does NOT equal conversion. And, no, your conversion rate is not good enough. If you were surprised by your conversion on a recent offer, there’s work to do. Whether you’re a conversion optimization beginner or veteran, you’ll appreciate these simple but powerful insights.

An excerpt from the article:

Conversion Rate Optimization is a scientific process.

It involves multiple intricate steps that are often time-taking.

For this reason, many CRO newbies (and even “experts) try to cut corners. However, they end up making several mistakes.

Many times, they miss out on conversions. And sometimes, even worse, they lose revenue.

This post aims to make you aware of such common conversion rate optimization mistakes, and ways to avoid them.

Let’s start. […]

Read the full article on VWO ->

Marketing Automation

Avoidable Marketing Automation Mistakes - The Only Digital Marketing Strategy You'll Need

Seven Avoidable Marketing Automation Mistakes

Public Service Announcement: Marketing automation isn’t a plan.

Infusionsoft, Hubspot, Marketo, Pardot, etc won’t magically align themselves with your business goals. I’m not saying that it’s impossible, or that marketing automation has to even be “hard,” but I can certainly tell you that knowing these common pitfalls will save you a lot of time along the way.

An excerpt from the article:

Many businesses of all shapes and sizes have been drawn in by the potential upside of lead nurturing, lead scoring and triggered responses to critical prospect activities.

Marketing automation has promised the ability to bring efficiency and scale to marketing programs in a way that has, up until now, been impossible.

As the co-founder of a B2B technology company and having spent the past few years refining our demand generation process, I know just how powerful a good marketing automation system and practice can be.

However, there are some pitfalls that one must be aware of if marketing automation is to be as successful as it promises. Along the way my team and I have made some mistakes that in retrospect could have been avoided.

Here are seven that you, too, should look out for:

Read the full article on Econsultancy ->

Digital Advertising

Facebook Video - Digital Advertising - The Only Digital Marketing Strategy You'll Need

10 Facebook Video Strategies to Help Boost Engagement

Facebook Video has *skyrocketed* in the last 3 years. From nearly 0 to 1000mph, Facebook Video now competes with YouTube for views and engagement in a big way. This article walks you though how to use Facebook Video on your page and in your ads to increase engagement.

An excerpt from the article:

Why should I use Facebook video?

Does video on Facebook add any value to my business?

The answer is a big YES! And here’s why…

According to a study by Social Bakers, Facebook videos are shared 157% as often as YouTube videos. This presents a huge opportunity for your business to boost its engagement and grab the attention of your fans.

That is why in this post we are going to take a look at 10 creative ways you can use Facebook video to boost your overall engagement and leads.

Read the full article on Jon Loomer’s blog ->

Wrapping up…

I so hope you enjoyed our first Digital Marketing Download (DMD for short.) We’ll be releasing a new Digital Marketing Download every month so that you can stay on top of your digital marketing strategy.

I need your help!
Questions? Feedback? Ideas? Please let me know in the comments below or tweet me @lucas_garvin. We’re making these for you – so tell us what you want! 🙂

About the Author

Lucas Garvin

Co-founder of Visify (@Visified) - a New York digital marketing agency. Serial entrepreneur, biohacker, #MarketingNerd & coffee connoisseur...

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