If you can find it on the internet, it can be optimized. Actually, it must be optimized. Aside from your company’s home website, a blog is the most valuable digital asset your company owns.
For maximum effectiveness, you have to make sure the whole blog is optimized for search, and here are a few tips for helping you do that:
- Link to your home page and other important pages with relevant anchor text. One way to help Google understand what a page is about and that page’s importance is to link to those pages from your blog articles. To stay especially white-hat, vary the anchor texts and pages you link to, and make sure those link texts sound very natural in your post’s copy.
- Clean up those URLs. Make sure the keyword appears in the URL of your blog post. You can do this easily by making it appear in the title of your blog. Also, you can edit link format to not include the year. Google prefers fresh, new content, so if you get the date out of the link, that makes the content appear more fresh to Google. In WordPress, you can do this easily by going to Settings > Permalinks, and then choosing the “post name” option.
- Target posts around long-tail search phrases. You can land near the top of Google by simply writing around long-tail search phrases. There’s no promises you will rank highly quickly, but it can happen. Whenever you write a post, think how your target audience might search for the post. Make sure that phrase appears in your post’s title and in a couple places throughout the post. You can even blog about a similar long-tail phrase in a different post, but make sure you take a noticeably different angle on the topic.
- Use an SEO plugin. You can do everything on your own, but that requires some HTML knowledge. In WordPress, just about everything is made simple. You can use the Yoast SEO Plugin or the All-in-One SEO plugin to easily optimize your title, META description, and the body of each post.
- Link between posts. This isn’t only good for SEO, but it’s good for readers too. They’ll know related topics to go to next, keeping them on-site longer. The primary SEO benefit is that each post you link to receives some link juice from the original post. It shows those posts are important to the search engines. Also, the longer readers stay on your site and the more likely they are to come back, the better.
- Promotion. No matter how good your content is, it needs to be promoted. From an SEO standpoint, you can submit your post to a variety of social bookmarking sites. Also, broadcast it through all of your social media profiles. Google loves social shares. In the future, as your posts age, you can also reuse them as newsletter information.
Those are the tips I have for optimizing your blog posts. Optimization isn’t too difficult, but growing your blog is ““ I wish you the best as you grow yours.