Plastic Surgery Marketing Specialists
…For when your marketing needs a facelift!
Making Digital Marketing Easy For Plastic Surgeons
We know when you are busy running a cosmetic surgery practice, finding time to focus on your marketing is the last thing on your mind. As you know, however, an effective plastic surgery marketing strategy is absolutely critical to the growth of your practice. The old methods of outbound marketing (TV, radio, billboards, flyers, cold-calling) are outdated and ineffective – not to mention expensive and time-consuming!
The reason for that is that today’s consumers are savvier than ever. They naturally ignore intrusive advertisements, while at the same time spending more and more time online searching for what they need, when they need it.
The way to reach these new consumers is by providing valuable content and resources which will naturally attract more of them to your site. This approach is called inbound marketing. Inbound marketing has been shown to be more cost-effective than traditional outbound marketing at attracting and converting new customers.
Digital advertising channels such as Facebook and Google AdWords allow you to precisely target the exact demographic and interest profile of your ideal patient. Smartly designed and executed email marketing automation campaigns will ensure you are in front of your potential patients at the moment they are ready to buy. Bundle that with expertly crafted content and your inbound marketing machine is ready to start filling your calendar with new patients.
Brands that trust Visify
A Unique Approach To Growing Your Practice
Visify works with cosmetic surgery practices like yours day in and day out to generate new leads and new patients using a combination of paid digital advertising and precisely targeted follow-up campaigns – what we call Patient Acquisition Campaigns.
Through these techniques, you will have a consistent, automated, growing stream of new patients, with an ever-increasing Average Patient Lifetime Value.
We are able to do this by optimizing every step of your patient acquisition funnel:
How We Help Grow Your Practice
We help you acquire new patients using:
Search Engine Optimization & Reputation Management
Organic search (SEO) is still a great way to drive qualified warm leads to your site – but not if you don’t rank well for terms your ideal patients are searching for. We ensure that you are. Period.
This is where your warm leads live – people who are searching for exactly what you do. By paying to show up above organic results, you claim that prized screen space for your business.
Facebook allows you to target your ideal patient by their interests and behaviors: where they live, how much they make, what magazines they read and which celebrities they follow. It’s an extremely accurate way to target new leads, and it learns the more you use it.
When people visit your site and don’t request a consultation, we use retargeting to show them your message again – and entice them to come back and finish what they started. It’s a simple way to remind busy people to come back.
Automatic, segmented email campaigns allow you to follow up with leads who don’t book their requested consultation or who skipped it, send them valuable information and offers, and request referrals and repeat purchases after their procedures.
At every step of your “lead to patient” funnel, there is an opportunity for leakage. We plug those leaks to get you optimal conversion – from lead to consult and consult to patient.
The Visify Difference:
A Proven Patient Acquisition Machine
Wouldn’t it be nice to have patients scheduling consultations and procedures on autopilot? How would it feel if you could focus on serving the needs of your patients instead of looking for new ones?
Our Patient Acquisition Machine will provide that for you, covering every aspect of growing your practice, including:
Want marketing results like this?
Talk to one of our patient acquisition experts.
Ready to get started? Here’s what it looks like:
STEP 1: Friendly Chat
A brief call to identify your growth goals and important metrics, and see if we’re a fit.
STEP 2: Marketing Game Plan
An in-person meeting to identify your ideal patient, the right channels to reach them – for YOUR practice – and the procedures you’re uniquely positioned to sell.
Step 3: Quick Wins
We will fix any immediate and obvious issues affecting conversion rates or organic rankings, install any missing analytics, and set up your CRM.
Step 4: Full Rollout
We will build and launch your first Patient Acquisition Campaign and identify the next campaign to build.
Step 5: Ongoing Optimization
As campaigns run, we will identify areas in need of improvement and make ongoing optimizations to maximize ROI and lower PAC (Patient Acquisition Cost).
Let’s get started!Get My Free Patient Acquisition Consultation
Common Marketing Questions We Get
How long before I see results?
With our plastic surgery advertising campaigns, you will likely start to see results from the first week. SEO can take a bit longer, sometimes several months.
What kind of budget do I need to start?
Well, that depends on how much you are looking to make. We will work with you to determine the right budget and optimize it for you to get the best ROI for every penny you spend.
Do you work with other aesthetic professionals?
Yes! We’ve worked with a number of plastic surgeons, laser hair removal specialists, and more.
Do you charge a percentage of ad spend?
No. We charge flat fees for all our services. All ROI we generate is yours to keep.
Is your marketing software HIPAA compliant?
Absolutely! All Visify plastic surgery marketing clients are promoted using HIPAA compliant software.
How do I get started?
Simply request a free Patient Acquisition Consultation using the form on this page and one of our plastic surgery marketing specialists will reach out immediately to schedule it. Or just call us at 917-275-7759 and we will be happy to help.
Questions about growing your practice?
Our plastic surgery marketing specialists would be happy to help.